Our Story
Candere Creative Strategy was founded by Claire Peacock and Aimee Bradley, longtime collaborators and senior healthcare strategists who bring together big pharma experience (Allergan Aesthetics, AbbVie), agency rigor (Pacific, Giant, Merge, Corbett), and expertise in medical aesthetics, biologics, and devices.
Across agency and in‑house roles, their work has spanned brand positioning, launch strategy, scientific and consumer storytelling, provider education, and integrated marketing.
With Candere, Aimee and Claire advise top healthcare companies as hands‑on strategists. Their partnership is always grounded in a deep understanding of how healthcare operates in the real world to help your brand shine.
Claire Peacock
Founder
Claire Peacock brings over 17 years’ experience as a creative marketer and strategist helping brands tell clear, compelling stories. Her unique hybrid skillset—from creative direction to science-led storytelling—enables her to see and understand strategic gaps.
Claire is an expert in driving strategy, ensuring cross-functional certainty, and building promotional stories across segmented audiences. She brings creative precision to every challenge.
Aimee Bradley, MBA
Founder
Aimee Bradley brings over 16 years’ experience in marketing and strategic client management for healthcare and pharmaceutical companies. With deep launch expertise across multiple healthcare categories, Aimee specializes in building clear, actionable strategies and pulling them through to execution—ensuring ideas translate into real-world impact.
Backed by an MBA and a career partnering with cross-functional teams, Aimee helps brands navigate complexity, accelerate approval, and bring meaningful work to market.
Frequently Asked Questions
About Candere Creative Strategy
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Candere Creative Strategy is a fractional healthcare brand strategy firm founded by Claire Peacock and Aimee Bradley, MBA. Candere helps medical aesthetic, biologic, and device companies build brand platforms, sharpen their messaging, and navigate product launches—bringing over 30 years of combined experience from Allergan Aesthetics, AbbVie, and top healthcare agencies.
Unlike traditional agencies, Candere embeds senior strategists directly with your team, eliminating layers and driving alignment from day one.
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A fractional model means you get senior, embedded strategic expertise without the overhead of a full-time hire or a large agency retainer.
For healthcare brands, this model delivers senior-level brand strategy precisely when and where it's needed.
Candere integrates with your existing team, MLR process, and cross-functional stakeholders—so there's minimal ramp-up lag or loss in translation.
Working with Candere Creative Strategy
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Candere partners with healthcare companies across medical aesthetics, biologics, and medical devices.
Our therapeutic area experience spans aesthetic medicine, skincare, eyecare, rare and ultra-rare diseases, pulmonary arterial hypertension, hematology, CAR-T cell therapy, oncology, and HCP education programs.
We work with both emerging brands and established companies seeking senior strategic guidance.
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Traditional agencies involve layers—account teams, junior strategists, creative turnover, frequent handoffs—that slow down work and dilute strategic thinking.
Candere operates with senior strategists who work directly on your business, embedded within your team from day one. There are no junior teams learning on your dime and no internal agency bureaucracy.
The work is grounded in deep science literacy and real-world healthcare commercial experience, which means less back-and-forth and faster, stronger outputs.
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We work with healthcare companies headquartered in the US and Canada and are built for seamless remote collaboration and in-person integration as needed.
Process with Candere Creative Strategy
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Getting started with Candere follows a clear, four-step process designed to move quickly from initial conversation to active work.
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Candere is built for speed and agility. Because our senior strategists work directly on client engagements, we can move from initial conversation to active work quickly.
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The best first step is to reach out on our website or send us an email at hello@canderecreative.com.
From there, we'll schedule an initial conversation to understand your brand's current phase, challenges, and goals to determine how we can best help you.