About us
Our Story
Candere Creative Strategy was founded by Claire Peacock and Aimee Bradley, longtime collaborators and senior healthcare strategists who bring together big pharma experience (Allergan Aesthetics, AbbVie), agency rigor (Pacific, Giant, Merge, Corbett), and expertise in medical aesthetics, biologics, and devices.
Across agency and in‑house roles, their work has spanned brand positioning, launch strategy, scientific and consumer storytelling, provider education, and integrated marketing.
With Candere, Aimee and Claire advise top healthcare companies as hands‑on strategists. Their partnership is always grounded in a deep understanding of how healthcare operates in the real world to help your brand shine.
a few common questions
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Candere Creative Strategy is a fractional healthcare brand strategy firm founded by Claire Peacock and Aimee Bradley, MBA. Candere helps medical aesthetic, biologic, and device companies build brand platforms, sharpen their messaging, and navigate product launches—bringing over 30 years of combined experience from Allergan Aesthetics, AbbVie, and top healthcare agencies.
Unlike traditional agencies, Candere embeds senior strategists directly with your team, eliminating layers and driving alignment from day one.
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Traditional agencies involve layers—account teams, junior strategists, creative turnover, frequent handoffs—that slow down work and dilute strategic thinking.
Candere operates with senior strategists who work directly on your business, embedded within your team from day one. There are no junior teams learning on your dime and no internal agency bureaucracy.
The work is grounded in deep science literacy and real-world healthcare commercial experience, which means less back-and-forth and faster, stronger outputs.
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A fractional model means you get senior, embedded strategic expertise without the overhead of a full-time hire or a large agency retainer.
For healthcare brands, this model delivers senior-level brand strategy precisely when and where it's needed.
Candere integrates with your existing team, MLR process, and cross-functional stakeholders—so there's minimal ramp-up lag or loss in translation.
co-founder
Claire Peacock
Claire Peacock brings over 17 years’ experience as a creative marketer and strategist helping brands tell clear, compelling stories. Her unique hybrid skillset—from creative direction to science-led storytelling—enables her to see and understand strategic gaps.
Claire is an expert in driving strategy, ensuring cross-functional certainty, and building promotional stories across segmented audiences. She brings creative precision to every challenge.
co-founder
Aimee Bradley, MBA
Aimee Bradley brings over 16 years’ experience in marketing and strategic client management for healthcare and pharmaceutical companies. With deep launch expertise across multiple healthcare categories, Aimee specializes in building clear, actionable strategies and pulling them through to execution—ensuring ideas translate into real-world impact.
Backed by an MBA and a career partnering with cross-functional teams, Aimee helps brands navigate complexity, accelerate approval, and bring meaningful work to market.
Ready to build a brand strategy that shines?
Let’s get started!